As you build quality links to your page, your page will move up the search engine rankings.
Some people will tell you that it doesn’t matter whether the inbound links are on pages that are highly related to your site or not, but that just doesn’t make too much sense, and with Penguin and Panda quick to penalize.
I recommend you ALWAYS consider quality in every backlink you get.
That means quality of the page that your link is on (look to get links on authority sites), and quality of the content on the page your link is on.
One thing I suggest you do is go after quality links, and then increase their power which we’ll look at later in the backlinking the backlinks section.
where to look for backlinks ?
Here a simple Link bulding ideas for SEO optimization :
1. Youtube & other Video Sites
Creating videos that offer valuable information in your niche is a great way to increase authority (especially if your photo or brand image appear in the video).
Videos that you create do not need to be 20 or 30 minute long, you can easily create short two or three minute videos discussing short issues in your niche.
Again we can use twitter to include a brand photo and link back to our main site. As we add tweets, your photo is sent through the system and ends up again in front of people that have subscribed to your twitter feed.
Even if you don't have a lot of followers, your twitter page will have links back to your main site, which adds further authority to your persona.
Resources pages are pages with lists of links. They’re all over the web and exist for practically every industry.
4. Unlinked Brand Mentions
There are many times when site owners talk about your brand but they don’t link back. These are called unlinked brand mentions.
5. Misspelled Mentions
If there are more than a few ways to type your company name or even a few possible spelling mistakes, insert them into the tools to find unlinked mentions with the wrong company name as well.
Interlinking is not offsite but can still add a lot of value and help in ranking. You can link from your highest ranking and most visited pages to pages you want to boost.
7. Reclaim Links Pointing to 404 Pages
If you’ve been making some site changes recently and deleted or moved some pages and now have a few missing pages a.k.a 404s.
check to see if there are any links pointing to them and have them changed to existing and more updated pages on your site instead.
8. Blog Commenting
This is something a lot of people do naturally. We all read many blog posts a day to do our share of industry reading.
Why not leave a comment after reading while you’re on the page?
9. Q & A Sites
These links aren’t the highest quality for backlink purposes but they can be huge for increasing incoming traffic.
Q and A sites like Yahoo Answers, Quora etc. get a large number of hits a month so build a presence there.
10. Moved Sites
Some businesses close or move to other sites, leaving their old site behind and expired. Register any such sites from your industry that have a good backlink profile and use them to your advantage.
11. Non-existent Service Pages
Find pages or sites that used to offer a service but no longer do and have
their backlinks pointed to your site instead. Businesses get shut down or have some of their products/services removed all the time.
12. Expired Blogspot Blogs with Great Backlinks
Blogspot is a blogging platform providing free hosting. It uses a .blogspot domain that looks something like www.mynewdomain.blogspot.com.
The great thing about blogspot is that when a user shuts their blog, their blogspot address is available for anyone to register. And it’s free.
13. Content Syndication
Involves signing up for a syndication service or manually uploading your blog content to third party sites such as web 2.0, article directories, press release sites, etc to increase the exposure and readership of it.
14. Reverse Image Searches
Similar to finding sites that have copied your content, it involves finding sites that have used your images without permission using a tool like TinEye.
Ask for Links from Partners and Vendors: You’ve already built the relationship so leverage it and get a link out of it.
You can ask to be places on their ‘friends page’ if they have one or offer to write them a testimonial for their site.
15. Ask People You Know for a Link
People you know refers to your friends. Think about all the friends you have and all the contacts you’ve built through networking that have their own businesses whose sites you can get a link from.
16. Previous Linkers
Check your backlinks and see if any previous linkers are interested in linking to your site again.
17. Paid Links
Can either be a sponsored guest post or a paid text link.
18. URL Mentions
Along with finding brand name mentions, it’s also important to find URL mentions i.e. when sites use your site URL into their article instead of your brand name.
19. Get Local Library Links
Libraries usually have a link page on their site to act as a resource for the general public as a compilation of professionals from different industries.
20. Expired Domain Link Building
Sites become expired and shut down all the time. You can take advantage of that and either purchase those domains and redirect to your site or simply check their backlinks and request the sites linking to them to link to you instead.
21. Display Ads
Display ads through banners on other sites get you an immediate link. While this may be a short-term image link, it’s still worth experimenting with.
This can allow you get a link on some of the best blogs in your industry and for a much lower price than if you directly asked them for a link and they wanted it to be a paid transaction.
22. Getting Trackbacks
When you link to other bloggers from your blog articles and source them as relevant blog posts or references, you can fill their link in the trackback section.
23. Giving Trackbacks
Giving trackbacks is important as well as sites like to link to sites that give out trackbacks so they can benefit from linking to you.
This makes sites want to link to you.
24. Directories and Submissions
1-800 Directories, Alumni Directories, App Directories, Article Submissions, Audio Sharing Sites, Blog URL Directories, Business Card Directories, Business Directories, Coupon Sites, CSS Galleries, Document Sharing, eBook directories, Image Submission, Infoanimation Submissions, Infographic submissions, Logo Gallery Directories, PDF Submisisons, Podcast Directories, Profile Directories, RSS Directories, Slide Submissions, Tool, Plugin and Widget Directories, Video Submissions, Webinar Directories.
25. PDF Distribution
PDF files (that can contain links to your website) can be distributed to a number of websites.
each site you distribute the PDF to can include your profile picture and link back to your site. To create PDFs, you can use existing content or simply write new content for the PDF file.
26. Job Postings
It’s a good idea to take advantage of the opening and post it on high traffic job sites like Monster, Workopolis etc.
You get a link and also get more applicants.
27. Offer customer Discounts
Offering customer discounts is a great way to get links from custmers sites, backlinks from which are considered high in value.
28. Reciprocal Link Building
Make a deal and link to relevant sites to have them link back to you. This basically involves trading links.
Reach out to the sites of products / services you regularly use for your business and offer to provide a testimonial for their site.
30. Social Bookmarking
Webpages bookmarked on social bookmarking sites, which search engines see as quality content aand a backlink.
31. RSS Feeds
If you use CMS to build your site, then you have a feed that contains all of the most recent posts ( you define how many posts show in the feed within the WordPress Dashboard).
You can find the feed by adding “/feed” to the end of your URL (without the quotes obviously).
32. Facebook page
Another way that you can increase your authority is by setting up a Facebook page for your site or your business.
there are WordPress plug-ins that can automatically post to your Facebook page when you add new content to your site.
33. Link exchange
most popular way for gaining huge numbers of links and improve site rankings. Only disadvantages that reciprocal links are worth less than one way links.
34. Link networks
stay away from these. Getting 500 links in one day is a sure way to get penalized by search engines.
35. newsgroups and Forums
are another option for gaining links , all it takes is posting into related places and along with posts include also links to website.
Links can be integrated in signature or also in part of reply if there is appropriate information.
36. DMOZ and Yahoo directories
these two are very powerful in eyes of search engines – also called trusted sites. Link from any of these will assure search engines that your site should be high quality.
However, it is quite tricky to get in free DMOZ especially if it is a 13 page affiliate site with links and banners everywhere.
The same applies to Yahoo as well as 300$ to 600$ nonrefundable fee to review your site for inclusion which won’t guarantee inclusion.